Citizen Quartz Men's Classic Gold-Tone Watch

A Citizen watch, featuring a gold-tone stainless steel case and bracelet, houses a quartz movement and displays a black dial. This men's timepiece offers a simple 3-hand functionality. Crafted in Japan, the watch boasts a mineral crystal and is water-resistant up to 50 meters.

Since its establishment in 1930, CITIZEN has fostered a multicultural mindset that promotes excellence and creativity. The brand's name conveys a deep respect for craftsmanship, resonating with citizens worldwide. As a "citizen" of the global community, CITIZEN assumes the responsibility to cultivate a culture of positive change and ongoing evolution through its watchmaking expertise.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process, from creating individual components to the final assembly of each watch. This artisanal approach to watchmaking is driven by the pursuit of pushing the boundaries of technology and leveraging CITIZEN's experience to explore new possibilities.

One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation as early as 1976, leading to the launch of the acclaimed Eco-Drive in 1995. By utilizing electrical power converted from virtually any light source, this extraordinary innovation revolutionized the way watches could be powered. Eco-Drive eliminated the need to replace batteries, particularly benefiting areas where such specialized batteries were scarce. This advancement enabled citizens of virtually every country to experience the unrestricted joy of wearing and using a CITIZEN watch.

CITIZEN's product development policy, "The Fusion of Technology and Beauty," remains a constant motivation to merge cutting-edge technology with the perfection of design beauty. This approach inspires people to strive to be their best at any time.

In collaboration with Wieden+Kennedy, CITIZEN has launched a new campaign, "Better Starts Now." This simple belief holds that regardless of who you are or what you do, it is always possible to make something better, and now is the time to start. CITIZEN believes that "better" and "now" are both infinite, with a continuous pursuit of improvement. Dedicated to this ideal, CITIZEN has created a new global brand movie, brand identity, and brand website that embody the "Better Starts Now" philosophy.

product information: