Citizen Quartz Men's Classic Gold-Tone Watch

Citizen, a brand founded in 1930, has long been recognized for its commitment to craftsmanship and technical innovation. The company's name itself conveys a deep respect for artisanship, making it a familiar and trusted name among citizens worldwide. As a true "citizen of the world," Citizen bears the responsibility to cultivate a culture of positive change and ongoing evolution through its watchmaking expertise.

Citizen's approach to watch manufacturing is that of an artisan's, integrating a comprehensive process from individual component creation to final assembly. This dedication to pushing the boundaries of technology and exploring new possibilities has led to groundbreaking achievements, such as the development of the light-driven Eco-Drive technology in 1976, which was launched commercially in 1995.

Eco-Drive, Citizen's revolutionary innovation, eliminated the need for battery replacement by harnessing power from virtually any light source. This game-changing technology expanded access to the joy of wearing and using a Citizen watch, leveling the playing field for citizens of all countries.

Guided by the design philosophy of "The Fusion of Technology and Beauty," Citizen continues to merge cutting-edge technology with perfection of aesthetic appeal. This commitment inspires people to strive to be their best, as the company believes that there is always a "better" and a new "now" in which to pursue it.

In collaboration with Wieden+Kennedy, Citizen has recently launched the "Better Starts Now" campaign, which encapsulates the belief that no matter who you are or what you do, it is always possible to make something better, and now is the time to start. To communicate this philosophy, Citizen has created a new global brand movie, identity, and website, all of which represent the "Better Starts Now" ethos.

The Citizen men's quartz watch featured in this product details is a testament to the brand's dedication to craftsmanship and innovation. Boasting a gold-tone stainless steel case and bracelet, a champagne dial, and a day-date display, this timepiece exemplifies Citizen's commitment to blending cutting-edge technology with timeless design.

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