Timex Expedition Grid Shock Black Resin Strap Watch for Men

Timex Group B.V. is one of the best-known American watch companies. Timex's U.S. headquarters are located in Middlebury, Connecticut, and it has substantial operations in China, the Philippines, and India, as well as full-scale sales companies in Canada, the UK, France, and Mexico. The company began in 1854 as Waterbury Clock in Connecticut's Naugatuck Valley, known during the nineteenth century as the "Switzerland of America." Sister company Waterbury Watch manufactured the first inexpensive mechanical pocket watch in 1880. During World War I, Waterbury began making wristwatches, which had only just become popular, and in 1933 it made history by creating the first Mickey Mouse clock under license from Walt Disney, with Mickey's hands pointing the time.

During World War II, Waterbury renamed itself U.S. Time Company. In 1950, the company introduced a wristwatch called the Timex. Over the next three decades, Timex was sold through a series of advertisements which emphasized its durability by putting the watch through "torture tests," such as falling over the Grand Coulee Dam or being strapped to the propeller of an outboard motor, with the slogan "It takes a licking and keeps on ticking." With the help of former Olympic broadcaster, spokesman John Cameron Swayze, sales took off. The company later became Timex Corporation, then Timex Group, and to date, has sold over one billion watches.

The company has remained very competitive, and the Timex brand continues its dominance through the present day. Its primary market remains the United States and Canada, although the Timex brand is sold worldwide due to its ability to capitalize on its strong brand image and reputation for quality. One of the most successful and important features available on many Timex watches is the Indiglo backlight system. Indiglo is a brand name of Indiglo Corporation, solely owned by Timex for licensing purposes. Timex electroluminescent lamps, branded Indiglo, were introduced in 1992 in the Ironman watch line and were an immediate success.

Today, Timex Group products are manufactured in the Far East and in Switzerland, often based on technology that continues to be developed in the United States and in Germany. With a large and varied line of watches, Timex has the style for everyone. From the locker room to the board room, there is a great Timex style timepiece for you.

Get off the grid and embark on an adventure. We'll be right there with you. Inspired by our much-loved WS4 design, Grid Shock is ready for anything. It's got vibrating alarms and timers and INDIGLO night-light for after dark. The hardened resin case with stainless steel top ring is officially shock resistant and water resistant to 100 meters.

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