Citizen Men's Eco-Drive Weekender Brycen Chronograph Watch

Since its founding in 1930, CITIZEN has cultivated a multicultural mindset that fosters excellence and creativity. The brand name itself conveys a deep respect for craftsmanship and is considered familiar by citizens worldwide. As a "citizen" of the global community, CITIZEN bears the responsibility to help nurture a culture of positive change and ongoing evolution through its craft. This mission is taken seriously, as the company steadfastly embraces the future.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process, from creating individual components to the final assembly of each watch. This artisanal approach to watchmaking is rooted in pushing the boundaries of technology and leveraging experience to explore new possibilities. One pivotal technological breakthrough was the development of a light-driven watch.

CITIZEN pioneered this engineering innovation well before other watch manufacturers, as early as 1976, leading to the launch of the acclaimed Eco-Drive in 1995. By utilizing electrical power converted from virtually any light source, this extraordinary innovation revolutionized the way watches could be powered. Eco-Drive eliminated the need to replace batteries, making it especially beneficial in areas where such specialist batteries were not readily available. This leveled the playing field, allowing citizens of virtually every country to experience the unrestricted joy of wearing and using a CITIZEN watch.

The product development policy, "The Fusion of Technology and Beauty," remains a constant motivation for CITIZEN to merge cutting-edge technology with the perfection of design beauty. This, in turn, inspires people to strive to be their best at any given time.

CITIZEN has recently launched a new campaign in collaboration with Wieden+Kennedy, titled "Better Starts Now." This simple belief holds that no matter who you are or what you do, it is always possible to make something better, and now is the time to start doing it. The company believes that "better" and "now" are both infinite, and that there is always a next "better" and a new "now" in which to pursue it.

To communicate this belief to the world, CITIZEN has created a new global brand movie, brand identity, and brand website that represent the "Better Starts Now" philosophy.

The product at hand is a men's luxury timepiece that combines technical advancements with a sporty style. Featuring a 1/20 second chronograph, perpetual calendar, dual time, 12/24 hour time, alarm, and date, this 48mm stainless steel rose gold-tone case watch is powered by CITIZEN's Eco-Drive technology, ensuring it never needs a battery. With a 100M water resistance and a 5-year limited warranty, this watch boldly conveys maximum information at a glance.

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