Citizen Analog Black Dial Men's Watch

As a true watch manufacturer, CITIZEN integrates a comprehensive production process from creating individual components to the final assembly of a timepiece. This artisan's approach to watchmaking is driven by the constant pursuit of pushing the boundaries of technology and exploring new possibilities.

One pivotal breakthrough was the development of a light-powered watch. CITIZEN pioneered this innovative engineering as early as 1976, leading to the launch of the acclaimed Eco-Drive technology in 1995. By utilizing electrical power converted from virtually any light source, this extraordinary innovation changed the way watches could be powered forever. Eco-Drive eliminated the need to replace batteries, which was especially beneficial in areas where specialized batteries were scarce, leveling the field for citizens of every country to experience the joy of wearing and using a CITIZEN watch without restrictions.

Since its foundation in 1930, CITIZEN has fostered a multicultural mindset that encourages excellence and creativity. The very name of the brand conveys a deep respect for craftsmanship, making it a familiar name for citizens worldwide. As a "citizen" of the world, CITIZEN bears the responsibility to help cultivate a culture of positive change and ongoing evolution through its craft, a mission the brand takes seriously and welcomes the future with steadfast resolve.

The product development policy, "The Fusion of Technology and Beauty," remains a constant motivation for CITIZEN to merge cutting-edge technology with the perfection of design beauty, which inspires people to strive to be their best at any given moment.

Reflecting this philosophy, CITIZEN has launched a new campaign in collaboration with Wieden+Kennedy, titled "Better Starts Now." This campaign is built on the simple belief that no matter who you are or what you do, it is always possible to make something better, and now is the time to start. CITIZEN believes that "better" and "now" are both infinite, and there is always a next "better" and a new "now" in which one can pursue improvement. To communicate this belief to the world, CITIZEN has created a new global brand movie, brand identity, and brand website that represent its "Better Starts Now" philosophy.

The stainless steel, silver-tone watch from CITIZEN, part of the Quartz family, is the perfect modern timepiece that will continue to withstand the test of time. The black dial highlights striking silver-tone hour, minute, and second hands, and the hour indices are also silver-tone for a monochrome, classic style. Whether heading to an upscale event or hanging out with friends at a backyard BBQ, this watch will never be out of place.

product information: